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Urban Beard

This project was worked on with Elementary Ventures

This project involved extensive redesigning of their website but most focus was on Product Detail Pages.

On the PDP, Subscriptions to products and custom components for reviews were also added which helped them improve their overall conversion, as well as adding to their CLV through subscriptions.

The widgets that FireNet Designs built for this PDP were built from scratch using React, to follow Designs handed to us in Figma.

The widgets were the following:

1.) The Details, Ingredients, and Directions Accordions.

Urban Beard Details functionality built by FireNet Designs

2.) You may also like section. This relies on the Shopify Recommended Products API, which builds up results through tracking the analytics of people shopping on the Urban Beard website. It determines products that are similar or normally purchased together in order to offer data driven recommendations. Recommendation Data was grabbed from the API and fed into React Components, rendering a slider on the PDP page to showcase recommended products.

Product Recommendations Slider by FireNet Designs

3.) Yotpo Reviews Widget. This involved styling the Yotpo reviews widget to fit the Urban Beard Colour Pallette as well as branding.

Custom Yotpo reviews Styling by FireNet Designs

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