From the Shadows… To the Bright Lights of E-commerce

FireNet Designs didn’t start with a polished plan. My path here wasn’t conventional. Far from it. Imagine a scrappy, self-taught kid with a knack for code, writing his way through the internet's darker corners. 



No crimes committed—but I learned to outwit systems and solve problems with a level of skill most techies only dream of. You might call it the internet’s version of a “street MBA.” I learned what worked, what didn’t, and how to troubleshoot like my life depended on it. 



And, in a way, it did.

The “Aha” Moment

Fast forward a few years, and there I am at my first “real” job, at a big agency. Bright, open office spaces. Big clients. Big projects. And yes, plenty of bosses. I was surrounded by talent, soaking up every bit of knowledge I could. 



But as I moved up in my role, I started noticing something...

Clients were paying $150+ an hour for junior developers who didn’t have the experience to deliver on their expectations. These were small business owners, people who had poured everything into their companies, expecting top-level work and getting…well, frustrated. 



Instead of a smooth experience, they got bottlenecks, breakdowns, and lack of focus.

I kept thinking, “What if I could do this differently?” But the idea of stepping away from a steady paycheck was terrifying. I had bills and a mind full of “what if I fail?”

Old Image of Bold Commerce office before FireNet Designs

The Leap

Around this time, my sister-in-law asked me a simple question. It changed everything. “What’s the absolute worst that could happen?” 



I went through the list—losing my stability, paying my bills, needinging to find another job. And then she said, “So? You’re resourceful. You’ll figure it out.” That was all I needed. 



It was like she gave me permission to jump, even if it felt like jumping into the unknown.



With that gentle nudge, I knew I could make FireNet Designs a reality. A partner that clients could rely on. Someone who could go beyond the “what you see is what you get” development. 



A place where small business owners could feel truly supported and finally see their businesses thrive, without all the wasted time, cost, and back-and-forth they’d been through.

The Early Days Justin Stressed Taking the Leap

The Early Days

FireNet has grown from those late-night hustle days into a well-oiled partner for strategic growth. Today, we’re a small but powerhouse team that stays lean, fast, and focused. 



We don’t just “do projects”; we’re here to help businesses transform. And our mission is simple: to help our clients reclaim their time and focus on what they do best.

We handle the tech and the systems, with all the precision and care they expect.

FireNet Designs Office Early Days

Becoming the Partner Clients Needed

As FireNet grew, so too did my team—a lean, agile crew laser-focused on results. Our core services became clear: building Shopify stores, custom theme development, redesigns, app integrations, and everything a store needed to actually sell. 



And we got fast—meeting the demands of e-commerce’s breakneck pace. Clients didn’t just want a developer; they wanted someone who understood the bigger picture. Sales. Marketing. The importance of user experience. Our approach wasn’t about simply delivering projects… It was about making every piece click so clients could step back and let FireNet handle the heavy lifting.

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Elena Goren
Senior QA Specialist
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Luisa Paraboles
Operations & Marketing Coordinator
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Cole Denslow
Technical Architect
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Justin Schellenberg
CEO & Founder

From Small Wins to Big Successes

Early wins became more than numbers—they became stories of how our work made a real impact. One of our clients, a rapidly growing brand, came to us for a total overhaul. Complex integrations, tight deadlines, and a brand identity they wanted to protect. 



By the time we wrapped, their Shopify store was performing on every level. 


They saw a 20% jump in conversions—a tangible, immediate payoff for trusting us with their vision.

These aren’t just numbers. For us, every win meant one more business owner had time back to focus on growth, not just operations. One more person got to build their business, freed from tech headaches.

Your Brand, Your Vision—Our Mission

Starting FireNet wasn’t glamorous. Think late nights, every role on my shoulders, and one too many cups of coffee. Then... a big client—a $100K contract. It was the green light, but it also demanded everything. FireNet needed to prove it could handle real clients with serious needs.It was a lot of trial and error. From deep-diving into client problems to learning accounting software in the same day. Systems and processes became my lifeline. SOPs for everything—making sure every project ran smoothly, from start to finish.



Bit by bit, FireNet started to take shape. Not just a service provider, but a true client partner.

firenetdesigns LogoFireNet Designs Teammates holding Hands for Promise.

Looking Into The Future

We’re not stopping here. FireNet is committed to staying on the cutting edge, keeping our clients competitive in an ever-changing e-commerce landscape. 



Every project is an opportunity to help you achieve more, exceed expectations, and grow your business with confidence.

Are You Ready?

This journey started with an idea to do things differently. And now, FireNet Designs is ready to take you beyond what you thought possible. 


Your growth is our growth. Your wins are our wins.
Let's Get it. Together.