Traffic is the easy part. You paid for every visitor. We find the reasons they leave, then fix them, same team, same week.
Here's how it usually goes. An agency runs an audit. Six weeks later a 40-slide deck arrives. The deck becomes a backlog, the backlog lands in your dev queue, and your dev queue is already full. By month three the retainer is a standing meeting where an account manager reads a dashboard to you.
Nothing shipped. So nothing moved.
Meanwhile the store keeps leaking the way it always has. At your size, roughly 2 or 3 visitors in every hundred buy. Watch the other 97 on a session recording and you'll see money walk out the door for reasons you can fix: the mobile cart that stalls, the product page that buries the one answer they came for, the checkout field that chokes on autofill.
More ad spend won't fix any of that. Every new dollar of traffic pours into the same funnel and leaks at the same rate.
The arithmetic is short. A store doing $100K a month that lifts conversion 10% makes about $10K a month more, from traffic it already has. This retainer costs $3,200 a month. Our job is making that lift real.
Most CRO retainers fail at the same spot, and it isn't the analysis. Plenty of shops can read a heatmap. The failure is the handoff: strategy lives in one company, implementation lives in another, and the fix dies in the gap between them.
So we removed the gap. This retainer carries both halves: 27 hours of hands-on senior time each month across CRO strategy and Shopify development, done by the same people. A leak we spot in Tuesday's session recordings can be fixed in Friday's deploy. Nothing gets written up, handed off, and forgotten in a ticket.
You get the devs. Not the middlemen.
And when a test misses? It happens, and we'll tell you when it does. We usually land on the mark, but sometimes a change doesn't move the needle the way we expected. So we read the test and the Clarity data, find what actually happened, adjust, and run it again. First try lands often, the second usually, occasionally the third. That loop is the discipline, and it's why the wins stick.
One more structural thing, because it explains the rest: FireNet runs on profit share. The people working your funnel share in the results. Care here is the comp structure, not a promise someone makes on a sales call.
For stores with real traffic that want more revenue from the visitors they already have.
Perfect for:
What you get: 27 hours of hands-on senior time each month.
Minimum 3 months. Month one is diagnosis, month two is testing, month three is when fixes compound.
For stores with real traffic that want more revenue from the visitors they already have.
Perfect for:
What you get: 27 hours of hands-on senior time each month.
Minimum 3 months. Month one is diagnosis, month two is testing, month three is when fixes compound.
From your store: Microsoft Clarity running for at least 30 days before kickoff. Not installed? Reach out and we'll install it on your store for free. It costs you nothing, there's no commitment, and you keep the data either way.
From your traffic: ideally 60K+ sessions a month of real traffic (not bots) and at least $20K a month in revenue. Below that traffic, tests have to get more ambitious and it's harder to prove what moved the needle. Below that revenue, the math on the retainer gets thin, unless you're planning to scale hard and fast, and then let's talk.
From you: this is an involved process, on purpose. Expect 1 to 2 hours a week, including a meeting every two weeks (weekly in the first month while we build the strategy together). We'll talk merchandising, positioning, and what your customers actually do. The owners who lean in are the ones who get the compounding results.
One month of CRO is theater. We won't sell you one.
You don't need to be a tech expert to run a successful store. That's where we come in. We learn your business and goals, then set up everything (apps, design tweaks, custom features) so your store runs exactly how you need it to.
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Clarity heatmaps and recordings, Shopify data, and your Meta ad data when you run ads. We chase the friction real shoppers hit, not best-practice guesses.
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The person who finds the leak builds the fix in your theme, same team, same week. No handoffs, no tickets.
Every meeting reviews the live tests: conversion, click-through, add to cart, bounce, revenue per visitor, AOV. What moved, what's next, in plain language.
High-leverage changes to CTAs, flow, and layout that typically clear the retainer cost on their own.
Clarity heatmaps and recordings, Shopify data, and your Meta ad data when you run ads. We chase the friction real shoppers hit, not best-practice guesses.
The person who finds the leak builds the fix in your theme, same team, same week. No handoffs, no tickets.
Every meeting reviews the live tests: conversion, click-through, add to cart, bounce, revenue per visitor, AOV. What moved, what's next, in plain language.
High-leverage changes to CTAs, flow, and layout that typically clear the retainer cost on their own.
Clarity first. Strategy fast. Tests forever.
If Clarity isn't on your store yet, we install it free before anything else. Thirty days of real behavior data is the floor everything gets built on.
Weekly meetings for the first month while we map the opportunities across Clarity, Shopify, and your ad data, and agree the roadmap. Your side: 1 to 2 hours a week.
Meetings move to every two weeks. Each one reviews the live 50/50 tests, calls the results honestly, and sets the next builds. We design in Figma, build it ourselves, and Elena hardens every test before production.
When you work with FireNet, you're not passed off to some junior PM or left guessing who's doing the work. You'll work directly with our lean, high-skilled team, each one a specialist in their lane, focused entirely on your success.
Code Ninja. Builder. Project-Slayer.
The engine behind your build. Justin leads every project hands-on: writing code, solving problems, and keeping everything moving fast and clean.
Where Boring Themes Go to Become Beautiful
Carley turns bland themes into beautiful brands. Her designs feel like you, and they’re built to work beautifully with our dev team.
The Mind Behind the Machine
The mastermind behind our systems. Cole designs scalable, bulletproof tech architecture, bringing deep stability to even the most complex builds.
The Bridge Between Design & Development
From mockup to launch, Arian designs and builds Shopify stores that are clean, fast, and made to grow with your business.
The Software Craftsman
Michael builds scalable applications, clean integrations, and reliable systems that help businesses run smarter and grow with confidence.
Bug Slayer. Code Guardian. Midnight Debugger.
Our in-house bug slayer. Elena makes sure your project launches smooth, clean, and crash-free. She breaks it before your customers ever can.
For stores with real traffic that want more revenue from the visitors they already have.
Perfect for:
What you get: 27 hours of hands-on senior time each month.
Minimum 3 months. Month one is diagnosis, month two is testing, month three is when fixes compound.
For stores with real traffic that want more revenue from the visitors they already have.
Perfect for:
What you get: 27 hours of hands-on senior time each month.
Minimum 3 months. Month one is diagnosis, month two is testing, month three is when fixes compound.
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The sales you lost this month are gone. Next month's don't have to be. Book the call, bring nothing, and we'll pull up your store together and show you where the money is going. 45 minutes with Justin. No deck at the end of it, just what we found and whether the retainer makes sense for your store.
FireNet Designs is a verified Shopify Partner, featured in the official Partner Directory. Since 2022, we’ve delivered lightning-fast Shopify design, development, SEO, app builds, and more: 4x faster, at half the cost. No fluff, no middlemen, just results. The Anti-Agency for brands that want growth, not delays.
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