A Shopify store built to sell, live in 4 to 16 weeks depending on the package, even if your last redesign went backwards. Fixed fee in writing. No account manager in the middle. The developer you meet is the developer who builds.
For years, the same kind of store owner kept showing up on our first calls. Different products, different city, same story.
They paid a serious agency for a redesign. The founder ran the pitch and was great, then vanished the day they signed. An account manager took over, a nice person who couldn't answer a technical question, so every answer took three days and a meeting. The build went to whoever had capacity that month. Six months later the new site photographed beautifully and converted worse than the one it replaced.
So they tried the usual fixes. A cheaper freelancer, one person with no backup and no stake in the result, who vanished even faster. A new theme, which reshuffled the same pages without fixing why people leave them. Another agency, which ran the same relay race in different jerseys.
The weak site is only the visible cost. Every ad dollar runs through pages that leak, and the leak compounds every month it stays live. And the part nobody says out loud: they started to wonder if they were the one getting it wrong.
They weren't getting it wrong. If this story sounds like yours, neither are you. Most of the designers weren't either. The relay race did it: one person sold it, a second managed it, a third built it, and the project got dropped between the hands. Nobody who touched it owned the result, so it got graded on looks, because looks were all anyone had left to judge.
Watching that happen over and over is why our company is built the way it is.
Vinse Lim is the CMO of AlphaCell, a longevity supplement brand. Before he found us, the company had already been through three different agencies. Not one delivered. By the time Vinse reached out, he called it a shot in the dark.
By then we'd stopped asking what was wrong with the people who came to us. The honest answer was nothing. The uncomfortable part was simpler: the layered agency is built to lose your project. Every handoff loses a little of what you actually asked for, and the person writing the code has no stake in whether the store sells.
So we built FireNet around the opposite structure. We call it the Zero-Handoff Build. It isn't an agency with better project managers, and it isn't one freelancer you hope picks up the phone. It's a small team of profit-share owner-operators with zero layers. The developer who scopes your project on the first call is the developer who builds it. And when your store makes money, the person writing your theme code makes money.
You get the devs. Not the middlemen.
Vinse felt the difference on the first call. In his words, Justin understood what they needed and wasn't trying to sell him anything. Here's what that structure changes in practice.
A sharp, credible storefront on a proven theme, live in weeks.
For brands at day zero building their first real presence, and for stores that need a simple, sharp site without complexity.
Not included: Figma design beyond the homepage, mobile-specific design rounds, complex app integrations, keyword strategy or SEO content, CRO work.
Typical timeline: 4 to 6 weeks.
Custom designed around how your customers buy.
For established brands doing at least $5K a month in sales, with steady traffic and a site that's become the bottleneck.
Not included: fully custom sections throughout the site, keyword strategy and SEO content writing, Shopify Plus features, ongoing CRO work.
Typical timeline: 6 to 10 weeks.
Fully custom. Designed and engineered around your store.
For high-traffic brands, complex catalogs, and Shopify Plus stores that have outgrown what any theme can do.
Not included: the ongoing CRO program, custom app development, a monthly SEO program after launch, the accessibility compliance audit.
Typical timeline: 8 to 16 weeks.
A sharp, credible storefront on a proven theme, live in weeks.
For brands at day zero building their first real presence, and for stores that need a simple, sharp site without complexity.
Not included: Figma design beyond the homepage, mobile-specific design rounds, complex app integrations, keyword strategy or SEO content, CRO work.
Typical timeline: 4 to 6 weeks.
Custom designed around how your customers buy.
For established brands doing at least $5K a month in sales, with steady traffic and a site that's become the bottleneck.
Not included: fully custom sections throughout the site, keyword strategy and SEO content writing, Shopify Plus features, ongoing CRO work.
Typical timeline: 6 to 10 weeks.
Fully custom. Designed and engineered around your store.
For high-traffic brands, complex catalogs, and Shopify Plus stores that have outgrown what any theme can do.
Not included: the ongoing CRO program, custom app development, a monthly SEO program after launch, the accessibility compliance audit.
Typical timeline: 8 to 16 weeks.
Because you've heard "it depends" before, and you know who it protects. Zero layers means nothing to pad and nothing to hide. The packages above are fixed fee, one time, scoped in writing before you sign. The figure on the scope of work is the figure on the invoice. And "starting at" means the scope can move the number before you sign, never after. The ground rules live at how fixed fee works, and even our hourly rates are public.
Refresh fits a first real storefront that should be sharp from day one. Growth fits a store with steady sales where the site is what's holding conversion back. Custom fits a catalog, integration list, or Shopify Plus setup that has outgrown every theme.
This isn't for you if you want the cheapest possible theme flip, or weekly status meetings run by someone who doesn't build.
Not sure which tier? That's what the call is for. Justin will tell you which one fits, including the cheaper one when that's the honest answer. And there's one more thing that keeps these numbers where they are: the way we use themes. It surprises people.
Functionality first. Layouts second. The brand work is ours.
You don't need to be a tech expert to run a successful store. That's where we come in. We learn your business and goals, then set up everything (apps, design tweaks, custom features) so your store runs exactly how you need it to.
Carley designs your pages in Figma. You comment on the real file, and nothing gets built until you approve it.
Built on lean, modern code by the people who scoped it. Staging always, so your live store keeps selling.
Add pages, features, and products without starting from scratch. Your files live in your accounts from day one.
Layout, hierarchy, and copy placement built to move the numbers a store runs on.
Carley designs your pages in Figma. You comment on the real file, and nothing gets built until you approve it.
Built on lean, modern code by the people who scoped it. Staging always, so your live store keeps selling.
Add pages, features, and products without starting from scratch. Your files live in your accounts from day one.
Layout, hierarchy, and copy placement built to move the numbers a store runs on.
AlphaCell had already been through three agencies before Vinse Lim reached out. None of them delivered, so he came to us as, in his words, a shot in the dark.
We rebuilt how their store sells, the same functionality-first way described above. The number that matters moved: checkout-to-paid conversion rose 17%, more of the same visitors turning into paid orders. What Vinse thought of the work is below, in his own words.
He names Justin, the developer he met on the first call and worked with the whole way through, not an account manager, because there wasn't one.
And if you're wondering whether that's just one happy client: FireNet holds a 5.0 rating across 21 reviews in Shopify's official Partner Directory, plus 80+ five-star reviews on Google, and we've been a verified Shopify Partner since 2022. Go read them. Then come back and look at what your next few months would be.
Figma first. Staging always. Live only on your word.
You get a Drive space and the brand questionnaire, then Justin and Carley go through it with you on a strategy call. We feature map before choosing a theme, so the theme secures the functionality your store needs to sell.
Homepage first, with revision rounds on every tier. Growth adds desktop and mobile passes, mobile last, so the pages your customers actually buy on get the sharpest pass. Then we build behind the approved design on a dev theme with internal QA, while your live store keeps selling.
Before go-live we check your DNS so email deliverability survives the switch, then map everything over. Picture the week after launch: orders keep coming, and the developer who built it is still the one you talk to. That's the support window: bug fixes, education, and tightening. 2 weeks on Refresh, starting at 4 on Growth, 8 on Custom, and new scope gets its own quote. The only step left is the first one.
When you work with FireNet, you're not passed off to some junior PM or left guessing who's doing the work. You'll work directly with our lean, high-skilled team, each one a specialist in their lane, focused entirely on your success.
Code Ninja. Builder. Project-Slayer.
The engine behind your build. Justin leads every project hands-on: writing code, solving problems, and keeping everything moving fast and clean.
Where Boring Themes Go to Become Beautiful
Carley turns bland themes into beautiful brands. Her designs feel like you, and they’re built to work beautifully with our dev team.
The Mind Behind the Machine
The mastermind behind our systems. Cole designs scalable, bulletproof tech architecture, bringing deep stability to even the most complex builds.
Bug Slayer. Code Guardian. Midnight Debugger.
Our in-house bug slayer. Elena makes sure your project launches smooth, clean, and crash-free. She breaks it before your customers ever can.
A sharp, credible storefront on a proven theme, live in weeks.
For brands at day zero building their first real presence, and for stores that need a simple, sharp site without complexity.
Not included: Figma design beyond the homepage, mobile-specific design rounds, complex app integrations, keyword strategy or SEO content, CRO work.
Typical timeline: 4 to 6 weeks.
Custom designed around how your customers buy.
For established brands doing at least $5K a month in sales, with steady traffic and a site that's become the bottleneck.
Not included: fully custom sections throughout the site, keyword strategy and SEO content writing, Shopify Plus features, ongoing CRO work.
Typical timeline: 6 to 10 weeks.
Fully custom. Designed and engineered around your store.
For high-traffic brands, complex catalogs, and Shopify Plus stores that have outgrown what any theme can do.
Not included: the ongoing CRO program, custom app development, a monthly SEO program after launch, the accessibility compliance audit.
Typical timeline: 8 to 16 weeks.
A sharp, credible storefront on a proven theme, live in weeks.
For brands at day zero building their first real presence, and for stores that need a simple, sharp site without complexity.
Not included: Figma design beyond the homepage, mobile-specific design rounds, complex app integrations, keyword strategy or SEO content, CRO work.
Typical timeline: 4 to 6 weeks.
Custom designed around how your customers buy.
For established brands doing at least $5K a month in sales, with steady traffic and a site that's become the bottleneck.
Not included: fully custom sections throughout the site, keyword strategy and SEO content writing, Shopify Plus features, ongoing CRO work.
Typical timeline: 6 to 10 weeks.
Fully custom. Designed and engineered around your store.
For high-traffic brands, complex catalogs, and Shopify Plus stores that have outgrown what any theme can do.
Not included: the ongoing CRO program, custom app development, a monthly SEO program after launch, the accessibility compliance audit.
Typical timeline: 8 to 16 weeks.
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Three roads from here. Keep the site you have, and the leak keeps compounding through every ad dollar. Try another agency or build it yourself, which can work if you're willing to manage every handoff. Or spend 45 minutes with Justin, the developer who'd actually build your store. You show us your store and what's wrong with it. We tell you which package fits and what a Custom scope would likely find. You ask the awkward pricing questions and get numbers back. If we're not the right team, we say so on the call and point you somewhere better. No deck, no sales rep follow-up, because we don't have either. Bring the doubt to the call and make the developer answer for it. That's how the story at the top of this page ends: the prettier site that sells worse gets replaced by a store built to sell.
FireNet Designs is a verified Shopify Partner, featured in the official Partner Directory. Since 2022, we’ve delivered lightning-fast Shopify design, development, SEO, app builds, and more: 4x faster, at half the cost. No fluff, no middlemen, just results. The Anti-Agency for brands that want growth, not delays.
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