When FireNet Designs needs to turn traffic into serious revenue, they call Liam.
Liam Carmichael is the conversion strategist you want in your corner when "good enough" isn’t cutting it anymore. A former Shopify insider and now the brains behind Highlighter Studio, Liam has optimized thousands of stores across the ecommerce landscape—spotting friction, refining flows, and squeezing performance out of every pixel.
He doesn’t guess. He knows. Backed by a powerhouse micro-team and data from countless client wins, Liam helps owner-operators build sustainable, high-converting stores—without shady tactics or dependency on rented channels.
Whether it’s dialing in a product page, tightening up a funnel, or rethinking an entire customer journey—Liam turns browsers into buyers, and brands into benchmarks.
Real solutions. No guesswork. Just results.
FireNet Designs is a verified Shopify Partner, featured in the official Partner Directory. Since 2022, we’ve delivered lightning-fast Shopify design, development, SEO, app builds, and more—4x faster, at half the cost. No fluff, no middlemen—just results. The Anti-Agency for brands that want growth, not delays.
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