Starting a shopify store can be a great way to start your own business and make some money on the side. However, if you want to be successful, there are a few things you need to know. In this article, we will give you 10 tips for success that will help you get started:
1.) Pick the right Shopify plan
Shopify offers a range of plans to fit the needs of your business. You need to choose the plan that offers the features you need and is affordable for your budget. The main reason to upgrade your plan comes down to transaction fees
The Shopify basic plan is a great starter plan for small businesses. It has everything to get you up and running, including a shop website, shop branding, shop creation, shop management, and 24/7 support.
The Shopify Plan offers all of the features of the basic plan, and now as of recently Access to the Shopify Flow App
The Shopify plus plan is designed for businesses with very high traffic or complex needs. It includes all of the features of the Shopify advanced plan, plus unlimited storage and bandwidth, and priority support. It unlocks features like Shopify Scripts, the ability to Custom Style the Checkout page, and most importantly, since the plan is on contract, you may negotiate Transaction fees with Shopify. From our experience, a safe number is general 2 2.5 annual gross revenue from Shopify in order for this plan to be financially beneficial. However, a lot of Shopify customers utilize this plan earlier as the extra features add value as well.
Choose the right Shopify plan for your business to ensure success!
2.) Pick the right domain name
Domain names are an important part of any Shopify store. When choosing a domain name, you want to make sure that it is easy to remember and reflects the type of shop that you are running. Some great Shopify domain names include shopname.com, shopname.net, and shopname.org. You can also get creative and choose a domain name that is related to your products or shop niche. For example, if you own a pet shop, you might choose shoppets.com as your domain name. Whatever domain name you choose, make sure that it is relevant to your shop and easy to remember.
3.) Create professional Shopify store graphics
When creating your Shopify store graphics, it's important to keep in mind the overall look and feel of your store. Your graphics should be consistent with the style and branding of your shop. They should also be visually appealing and engaging, so that customers will want to explore your products.
There are many factors to consider when creating Shopify store graphics. Some things to keep in mind include:
- The layout of your shop's homepage
- The types of products you sell
- Your shop's target audience
- The overall tone and style of your shop
Shopify offers a wide variety of tools and resources to help you create professional graphics for your store. There are also many third-party graphic design services that can help you create eye-catching visuals for your shop. By taking the time to create well-designed graphics, you can help ensure the success of your Shopify store.
4.) Add high quality Shopify products images
Adding high quality images to your shopify products can help increase sales and overall success. When customers are browsing through products, they want to see clear, high quality images that show the product in the best light possible. If they can't see what they're buying, they may move on to a competitor's site.
Luckily, adding high quality images to your Shopify products is easy. Simply follow these steps:
- Upload High quality image files ideally of consistent size, recommended square image size is 2048 x 2048 pixels;
- Ensure you add image Alt text, that describes the image if you couldn't see it. This helps accessibility, as well as SEO.
- Click save and you're done!
5.) Use Shopify product descriptions to increase conversions
Effective product descriptions can help persuade shoppers to buy your products, and they can also help improve your Shopify SEO.
When writing your Shopify product descriptions, be sure to include the following:
- The benefits of your product
- What sets your product apart from the competition
- The key features and specifications of your product
6.) Set up Shopify social media accounts
Setting up shop on social media can be a great way to drive traffic and sales to your store. Here are some tips for setting up shop on social media:
- Create accounts on the major social media platforms - Facebook, Twitter, Instagram, and Pinterest.
- Make sure your shop's branding is consistent across all platforms. Use the same colors, fonts, and logo across all platforms.
- Upload high-quality images of your products to Instagram and Pinterest. Make sure to use good lighting and showcase your products in an interesting way.
- Write interesting and engaging posts about your products and shop on Facebook and Twitter. Share photos, links to blog posts, and interesting facts about your products.
- Use hashtags on Instagram and Twitter to reach a wider audience. Some popular hashtags for shop owners are #shoplocal, #shophandmade, and #etsyshop.
- Monitor your social media analytics to see which platforms are driving the most traffic to your shop. Adjust your social media strategy accordingly.
7.) Drive traffic to your Shopify store with SEO
If you're looking to drive traffic to your Shopify store, then Shopify SEO is the way to go. By optimizing your Shopify store for search engines, you can attract more visitors who are looking for the products and services that you offer. And with Shopify SEO, you can do all of this without having to spend a lot of money on advertising.
So how can you optimize your Shopify store for search engines? Here are a few tips:
- Make sure your Shopify store is correctly indexed by Google.
- Use relevant keywords in your shop title, header tags, and product descriptions.
- Add schema markup to your shop pages so that Google can better understand your content.
- Submit your shop to directories and online marketplaces like Google Shopping and Amazon.
- Promote your shop on social media platforms like Facebook and Twitter.
8.) Use effective email marketing campaigns
Email marketing campaigns can be very effective in promoting your store and increasing sales. Here are some tips for creating successful email marketing campaigns:
- Make sure your emails are well-designed and look professional.
- Keep your emails short and to the point, and include a call to action.
- Send interesting and relevant content that will appeal to your audience.
- Use effective subject lines that will capture attention.
- Test different types of email campaigns to see what works best for you.
- Track the results of your email campaigns so you can optimize them over time.
9.) Analyse and improve Shopify store performance using Shopify analytics tools
Another important factor in shop success is using the Shopify analytics tools to track how your shop is performing. These tools allow you to see how much traffic your shop is getting, where that traffic is coming from, and what products are selling best. This information can help you make decisions about how to improve your shop's performance.
Some ways to improve shop performance include optimizing pages for search engine ranking, increasing the number of social media shares, and adding more relevant content. Using the Shopify analytics tools can help you determine which of these changes would be most beneficial for your shop.
10.) Get help from the Shopifiy Experts when needed
Shopify is a great platform for creating and running an online store, but even with the best planning and preparation, there may be times when you need help from the experts. That's where the Shopify Experts come in.
The Shopify Experts are a team of experienced professionals who can help you take your store to the next level. They can provide guidance on everything from marketing and design to operations and fulfillment.
So there you have it: 10 Shopify store tips for success. While this list is by no means exhaustive, following these guidelines should help you get your shop up and running and start generating sales. If you’re looking for more advice or want to chat with an expert about getting your shop set up, don’t hesitate to reach out. We love helping entrepreneurs like you achieve online success!