Sweet Treasures

When Anne—owner of Sweet Treasures and a featured baker on Food Network’s The Big Bake—needed a website that matched the magic of her creations, she called in FireNet Designs.

Her old website wasn’t cutting it. It couldn’t keep up with the volume, didn’t capture the brand’s warmth, and was holding her team back from turning digital traffic into real orders. Anne needed more than a site; she needed a storefront experience online that felt like walking into her bakery—inviting, indulgent, and effortless.

We started with a full redesign, working closely with Anne to bring the soul of Sweet Treasures to life on Shopify. From grab-and-go cupcakes to show-stopping wedding cakes, every product is now beautifully showcased, easy to browse, and just a few clicks away from checkout.

We also restructured the navigation to reflect how real customers shop—by occasion, craving, or collection—making it easier to convert casual browsers into loyal fans. Local delivery, custom orders, even corporate gifting—all built in, all seamless.

The result? Sweet Treasures now has a digital storefront that reflects Anne’s artistry, fuels growth, and honors the emotion behind every birthday, wedding, or “just because” order.

This isn’t just a bakery site. It’s a sweet love letter to the customers who come back, again and again.

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