Ultracuts, a prominent hair salon chain with over 40 locations across Canada, sought to modernize their online presence. Their existing WordPress site was limiting, and they required a more flexible, scalable solution.
FireNet Designs facilitated their migration to Webflow, crafting a responsive, user-friendly website that aligns with their brand identity. A key feature of this redesign was the development of a custom store locator widget. Hosted on a CDN and integrated seamlessly with Webflow's CMS collections, this widget allows for efficient management of location data, ensuring users can easily find their nearest salon.
To enhance the site's visual appeal, we collaborated with photographer Courtney Champagne, whose professional photoshoot provided fresh, high-quality imagery that resonates with Ultracuts' clientele.
Beyond aesthetics, we implemented analytics tools, including Microsoft Clarity, to monitor user behavior and inform future optimizations. With this robust foundation, Ultracuts is well-positioned for ongoing SEO enhancements and conversion rate optimization strategies.
Real solutions. No guesswork. Just results.
FireNet Designs is a verified Shopify Partner, featured in the official Partner Directory. Since 2022, we’ve delivered lightning-fast Shopify design, development, SEO, app builds, and more—4x faster, at half the cost. No fluff, no middlemen—just results. The Anti-Agency for brands that want growth, not delays.
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