What Really Goes Into a Website Redesign (And How FireNet Handles the Hard Parts for You)

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If you’re a business owner, here’s something you already know:

👉 Your website should be helping your business grow…
but most days, it feels like it’s holding you back.

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You might’ve tried patching it.
You might’ve hired someone cheap.
You might’ve paid an agency a painful amount of money.

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And yet—your website still isn’t performing.
Not because you failed… but because nobody told you what a modern website actually needs to do.

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A real website redesign isn’t “making it look nicer.”
It’s rebuilding a complex machine that must meet accessibility laws, SEO rules, performance benchmarks, UX patterns, and brand standards.

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FireNet handles 80–90% of this automatically.

Let’s break down everything your website really needs—and how we take almost all of it off your plate.

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1. Your Website Must Be Accessible (It’s Now the Law)

Starting May 1, 2025, Manitoba businesses must meet accessibility standards. That means your website must:

• Follow WCAG 2.1 AA
• Use readable fonts and proper color contrast
• Support screen readers
• Maintain correct heading structure
• Allow keyboard navigation
• Provide alt text
• Notify users that information is available in alternate formats

Most agencies ignore this.
FireNet builds it in from the start.

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What We Handle Automatically without telling you

• Fonts chosen to pass contrast
• Accessible spacing and layout
• Proper H1–H6 structure
• Semantic HTML
• Screen-reader-friendly components
• Mobile-first accessibility
• Easy navigation patterns

If your brand requires colors that break contrast, we’ll flag it and give you alternatives or workarounds.

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2. Your Website Must Be SEO-Ready (Before You Ever Publish a Blog)

SEO is made of 4 cornerstones:

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Cornerstone 1: Technical SEO

We handle nearly everything:

• Titles & meta descriptions
• Schema (JSON-LD)
• URL structure
• Internal linking
• Redirect systems
• Image alt text & compression
• Mobile optimization
• Fast performance
• Sitemap & robots.txt
• Proper indexing setup

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Cornerstone 2: Keyword Research

We help you understand:

• What customers search
• Where you can rank
• How your site should be organized

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Cornerstone 3: Content Strategy

We design your site so:

• Content flows naturally
• Users understand what you offer
• CTA pathways are clear

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Cornerstone 4: Backlinks

The only thing we don’t do inside the redesign.

Backlinks = PR + outreach, not development.
We're transparent about that.

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What About Ongoing SEO?

Technical SEO gets you indexed and stable, but search engines evolve.

Google Search Console (GSC):

• Alerts us to issues
• Shows what Google sees
• Reveals indexing problems
• Tracks performance changes

Regular SEO takes 3–6 months, not one week.
This is why our SEO package exists—it handles everything after launch.

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3. Your Website Must Work on Every Device

Most people browse on mobile…
and most agencies design for desktop first.

Not us.

You get:

• 2 mobile-specific revisions
• Tap-friendly buttons
• Scroll-friendly layouts
• Speed testing for phones
• Clean mobile navigation

Your site feels good everywhere—not just on your laptop.

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4. Your Website Must Load Fast (Or Users Leave)

Speed affects:

• Search rankings
• Conversions
• Bounce rate
• Trust

We build with:

• Lean, modern code
• Minimal scripts
• Optimized images
• No bloat

Your site loads like a modern app—not a sluggish theme.

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5. Your Website Must Be a Cohesive Brand System

A real redesign includes:

• Consistent spacing
• Clean typography
• On-brand colors
• Thoughtful layout
• Story-driven messaging
• Intuitive conversion flows

This is why your site feels premium, even though we’re not charging $80K like big agencies.

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6. The Final 10–20%: Content Accessibility & Optimization

This last part depends on your content, not the design:

• PDFs
• Videos
• Captions & transcripts
• Graphics with text
• Downloadable materials
• Third-party embeds
• Legacy documents

These require manual remediation to meet accessibility and WCAG standards.

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Add-On: Full Content Accessibility & SEO Remediation — $1,600

We clean:

• PDFs
• Video captions
• Old documents
• Image descriptions
• Contrast issues
• Third-party widget accessibility

This brings your website to full compliance and removes the last headaches.

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What You Get With a FireNet Redesign

• ✔ 80–90% accessibility + SEO built right in
• ✔ Custom-feeling design without the $80K agency markup
• ✔ Clean, fast, conversion-focused structure
• ✔ A fully guided 6-round design process
• ✔ 2–3 month turnaround
• ✔ 4 weeks post-launch support
• ✔ Optional $1,600 accessibility remediation
• ✔ Optional SEO package (3–6 months) for growth

You don’t just get a prettier website.
You get a modern, compliant, high-performing digital foundation.

A website that finally works the way it should.

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Ready to Fix Your Website for Good?

If your current site is slow, confusing, or costing you sales, now is the time to fix it—before your next traffic spike.

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