Smack Pet Food

Smack Pet Food came to us with a problem—and not the kind you can fix with a new theme or flashy design. They were wrestling with internal logistics, and they needed a real solution. Fast.

FireNet stepped in with a plan that matched their pace and solved the problem. We built a custom store credit system from the ground up on Shopify Plus. Using bi-directional key encryption, we securely stored encrypted gift card data directly within Shopify. Our backend could decrypt and adjust balances on demand—giving customers seamless access to store credit at checkout, all without a single support ticket.

From the customer’s side, it was pure simplicity. Log in, see your store credit, apply it with one click. From the business side? Total control.

A year later, Shopify’s rollout of Accounts 2.0 changed the game—and rendered our system obsolete. But even then, Smack came out ahead. The entire project was delivered in half the time and cost a quarter of what a typical agency would charge.

Since then, we’ve been their go-to support team. From navigating high-volume promos to optimizing operations behind the scenes, FireNet continues to show up—no red tape, no BS, just smart solutions that work when it matters most.

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