Two stores meant most products lived twice, with a sync app copying between them. Shopify opened native B2B to its Basic, Grow and Advanced plans in April 2026, and in September we started moving wholesale onto shopsugarblossom.com. Every product listed once, one inventory count, and a login that shows wholesale buyers their own prices.
Sugar Blossom Jewelry is a Winnipeg jewelry brand. It sells online, in its own flagship store, and through a wholesale program for stockists.
We built their separate wholesale store in 2022, and it was the right call then. Shopify's native B2B tools were for Plus stores only, and a second store was the practical way to give wholesale buyers their own prices, minimums and shipping.
The second store solved wholesale pricing and created a maintenance job that never ended. Most products, photos and descriptions had to exist in both places. A store-to-store sync app we set up with the wholesale store copied products and stock from retail to wholesale, and keeping it accurate took ongoing work.
"In my dream world the metafields would sync consistently between the two stores and I wouldn't have to do copy-paste on each listing."Cady Pavagadhi, Sugar Blossom Jewelry, September 2026
On September 10, Sugar Blossom flagged the vanishing wholesale details. We traced it to a setting we had put in place: retail was the master copy, so anything edited on wholesale got overwritten. By September 17 the fix was live. Product details now get edited on retail and reach wholesale in under a minute, and we cleaned up the scrambled listings.
That fixed the symptom, not the second store behind it. The bigger fix came up that same day. We suggested a fresh look at wholesale, and Cady asked whether wholesale buyers could log in on the main store instead. By then Shopify allowed it. In April 2026, native B2B (company accounts, wholesale catalogs, payment terms) reached the Basic, Grow and Advanced plans. On a September 23 strategy call we planned the move, and the proposal went out that afternoon. Sugar Blossom approved it the same day, and work started the next morning.
Retail shoppers keep the store they know. Wholesale buyers log in and get their own version of it.
Most products already lived on the retail store. The accounts didn't. Every wholesale buyer had a login on the old store, and Shopify B2B wants each one inside a company, so Michael wrote a script to do the reshaping.
Native B2B covered most of the brief. It came up short in two places that wholesale buyers notice right away.
| What Sugar Blossom needed | Native Shopify B2B | What we added |
|---|---|---|
| Retail price (MSRP) next to the wholesale price | Buyers see their catalog price. Showing retail beside it means entering a compare-at price in each catalog, product by product. | Switchboard's B2B MSRP switch copies each product's retail price, keeps it current when retail changes, and shows it as MSRP next to a logged-in buyer's price. |
| A minimum order that depends on the account | Quantity rules count units of each variant, not order value. Shopify's Checkout Blocks app adds one order minimum, for all customers or all B2B companies. | One checkout rule with four tiers, set by grandfathered status and order history. |
Retailers price against MSRP, so they want it on the page while they order. Typing it into every catalog by hand, and retyping it whenever retail changes, is the kind of chore this project existed to remove.
Sugar Blossom's minimums depend on two things: whether the account is grandfathered, and whether it has ordered before.
| Account | Opening order | Reorder |
|---|---|---|
| Standard accountCurrent wholesale terms | $700 | $500 |
| Grandfathered accountEarlier terms, kept | $500 | $300 |
The old wholesale store enforced its minimum with theme code on the cart page, which we wrote in 2022. Express checkout buttons can skip a cart page. The new rule runs inside checkout itself, so skipping the cart doesn't skip the minimum, and it only applies to wholesale buyers.
The merge retires the wholesale store's Shopify plan, and the app cleanup that comes with it cuts more than $160 USD a month.
The other saving is time. A product gets listed once, photos and description included. Stock is one number, so there's no second store to disagree with it.
Nothing gets cancelled until the new setup is live and doing its job. That was in the proposal from day one.
Wholesale moves onto the main store before Black Friday and Cyber Monday, so the busiest weeks of the year run on one store.
If buyers say wholesale information is hard to find, Shopify's Advanced plan adds storefront and checkout customization by market. Until they do, the theme handles it in code and Sugar Blossom skips the bigger plan.
We checked the platform facts on this page against Shopify's own documentation in October 2026.
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