Jenna Rae Cakes is more than just a bakery—it’s a brand built on beauty, celebration, and sweet memories. Founded by twin sisters Jenna and Ashley, JRC quickly grew from a single shop into three bustling bakery locations with a fast-growing line of baking goods, apparel, and even jewelry.
But their online store? It couldn’t keep up.
Their WordPress site had turned into a full-time headache.
The backend was clunky. The frontend was unclear. And their vision for subscriptions, digital products, and wholesale? Completely out of reach.
They needed more than a redesign. They needed a scalable platform, a unified cart, and a site that felt as good as their brand looked.
Step 1: Deep Discovery & Functional Planning
We kicked off with a full Functional Requirements Document, breaking down every operational need—from UX and dev to stakeholder priorities. This gave our teams total alignment before we touched a single line of code.
Step 2: Seamless Migration from WordPress to Shopify
We exported, cleaned, and structured product data to future-proof their collections. Complex metafields? Organized. CSVs? Bulletproof. Every piece mapped to support filtering, scaling, and growth.
Step 3: Custom Design Collaboration in Figma
We partnered with Ashley, JRC’s co-founder and in-house designer, to co-create a clean, intuitive Figma build. FireNet ensured every element met conversion best practices and real dev feasibility.
Step 4: Unified Checkout Experience & Custom Dev
No more “pickup vs. shipping” confusion. Our team built a single cart that supports pickup, delivery, and shipping—seamlessly. We handled product complexity through Shopify apps and logic-based configurations.
Step 5: Training, Documentation & Support
With a full Gitbook handoff (plus screen-recorded tutorials), the JRC team was fully empowered to run and scale. We hosted weekly trainings and post-launch support to make sure they never felt stuck again.
Zero Downtime During Launches
No more crashes. No more lost sales.
Fully Unified Cart Experience
One cart for pickup, delivery, and shipping—simplified for staff and customers.
Empowered Internal Team
From training to docs, the JRC team can now manage products and pages with total clarity.
Scalable Foundation for Growth
Subscriptions, digital products, and wholesale? All possible now—with room to grow.
Ongoing Retainer Support
JRC continues working with us long-term, knowing their site is stable, supported, and ready for anything.
“FireNet gave us a site we’re proud to send traffic to. It loads fast, converts better, and finally feels like us.”
Real solutions. No guesswork. Just results.
FireNet Designs is a verified Shopify Partner, featured in the official Partner Directory. Since 2022, we’ve delivered lightning-fast Shopify design, development, SEO, app builds, and more—4x faster, at half the cost. No fluff, no middlemen—just results. The Anti-Agency for brands that want growth, not delays.
© FireNet Designs Inc.
