Jenna Rae Cakes outgrew WordPress. We moved them to Shopify in 74 days, and they haven't looked back.

We mapped the business before we moved it

Jenna Rae Cakes signed on February 3, 2022, and the functional requirements document started the same day: the theme, product options, cart rules, order slips, kitchen reports and the apps to use.

A week later we went on site to document how an order travels from the website to the kitchen. Then we mapped 45 products against 16 option and rule columns, from sugar blossoms, plaque messages and photo uploads to prep times and the order policy checkbox.

One cart for pickup, delivery and shipping

The brief came back to one cart three times. Customers now shop one catalog and choose how to get their order in the cart, and the cart knows each product's rules.

One cart, three ways to get it

The cart on jennaraecakes.com today. Customers switch methods without leaving the page.

Store pickup

Academy Road or Island Lakes, then a date and time.

Local delivery

A postal code check comes first.

Shipping

Ships Tuesdays, with the cut-off spelled out.

Captured October 2026. The cart held one cookbook, which can ship, so all three methods were open.

• Every product carries its own prep time, from 24 hours to two weeks. The calendar only offers dates the kitchen can make, and a mixed cart waits for its slowest item.
• Cakes that can't travel are tagged once. Put one in the cart and shipping switches off, with a message that shipping isn't available for those items.
• Local delivery starts with a postal code check against the delivery zone.
• At midnight the calendar refreshes itself, so a cart left open overnight can't book a date the kitchen no longer has time to make.
• Checkout won't open without a phone number, a confirmed date and a ticked order policy, so the kitchen has a number to call.

Every cake option, rebuilt

Custom cakes are the most complicated thing Jenna Rae Cakes sells, and every option on their WooCommerce builder had to keep working on Shopify, from colour choices to photo uploads.

Design Your Own Cake today

A 6-inch Birthday Oreo cake partway through the builder: Solid Colour and Sugar Blossoms picked, each with its colour menu nested underneath.

• The builder runs on Bold Product Options, extended with our own code.
• Buttercream finishes show as photo swatches, so customers see Smooth, Rough, Lined or Rosettes before they choose.
• Follow-up options nest under the choice that opens them, up to three levels deep, so each choice shows only what it needs.
• The price on the Add to cart button updates with every add-on: $60 for the cake, $75 with sugar blossoms.

Captured October 2026: the page's options column, split in two. Nothing was added to the cart.

1. The cake

jennaraecakes.com/products/design-your-own-cake

2. The extras

continued

Six years of content, moved and redirected

The site had six years of blog posts, pages, products and images worth keeping. We moved them, rebuilt the product data and redirected the old links.

• 155 blog posts. Published posts going back to March 2016 moved with their original dates, so the new store opened with six years of recipes, launches and news.
• 694 redirects. Before the switch, old WordPress links were redirected to the new store: 400 image links, 167 blog links, 68 product links and 59 page links.
• One listing per product. The duplicate pickup and shipping listings were merged, and each product's rules now live in its data instead of in a second copy.
• Product data. 24 WooCommerce fields came across, from dimensions to min and max order rules, plus 8 new fields for sizing, flavours, tastings, care instructions, prep times and more.
• The email list. It moved from Mailchimp to Privy at launch, then to Klaviyo two months later, when Okendo product reviews went live.

They haven't looked back

Jenna Rae Cakes has run on the Shopify store we launched on April 18, 2022 ever since. Four and a half years on, new features still go into the same store.

In a 60-day window in mid-2026, nearly 9 in 10 web orders were store pickups, booked through the date and time picker in the cart.

Each of those plugged into the store we launched, which was the point of the move: a platform the business can keep adding to.

What this means for your store

Jenna Rae Cakes had most of what makes a migration hard: years of content, products with dozens of options, three ways to get an order, and a kitchen that runs on the order data. We map all of it before anything moves, and we stay to build on it after.

Sources

Public facts about Jenna Rae Cakes on this page, checked in October 2026. Project dates and figures come from FireNet's own project records.