Natural Earth Paint Canada

Natural Earth Paint Canada sells natural, non-toxic art supplies to artists, families, and classrooms across the country. The paint earns glowing reviews. The store made people work too hard to buy it.

Product pages changed layout from one item to the next. The add-to-cart button blended into the page. On mobile, popups and notification badges covered the sticky buy bar at the exact moment a shopper was ready to purchase. Small things, but they stack up, order after order.

This was conversion work done as custom work, not a template swap. We redesigned the homepage, rebuilt the product pages on one consistent layout, and gave the add-to-cart button contrast you cannot miss. We fixed the mobile overlaps and thinned out the app stack, removing overlapping tools and consolidating popups so the store loads lighter and interrupts less.

Behind the storefront, we set up browse and checkout abandonment emails, so a shopper who drifts away mid-visit gets a well-timed reason to come back and finish.

The work ships in focused rounds: fix the biggest point of friction, measure, move to the next one.

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See it live: Visit Natural Earth Paint Canada

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Getting traffic that doesn't turn into orders?
We find where your store loses shoppers and fix it, piece by piece.

📩 Contact FireNet Designs to start.