In October 2023, Sk8 Skates, a cornerstone of Winnipeg's skateboarding community since 1987, faced significant challenges threatening their operations. Collaborating with Auxesys, a community-driven campaign was launched to rally support and drive immediate business.sk8skates.com
Post-campaign, FireNet Designs conducted a comprehensive technical SEO audit, identifying key areas for improvement. Through strategic enhancements, the site's performance score was elevated from 45 to 83, addressing critical issues and optimizing user experience. While some content-related SEO aspects remained out of scope, the foundational improvements laid the groundwork for sustained growth.sk8skates.com+1City of Winnipeg+1
Additionally, targeted theme customizations were implemented to streamline navigation and enhance product discoverability, contributing to increased conversions. These efforts not only stabilized Sk8 Skates' online presence but also reinforced their position as a resilient and adaptive business in the digital age.
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