Darn Tough, renowned for their premium Merino wool socks, sought to enhance their online shopping experience by upgrading their search functionality. Transitioning from Searchanise, they aimed to retain familiar features while benefiting from the speed and efficiency of Algolia.
As an Algolia partner, FireNet Designs was entrusted with this integration. Over a three-week period, we developed a customized search solution that seamlessly blended Algolia's rapid search capabilities with the user-friendly features Darn Tough's customers expected.
The results were significant: a 47% improvement in load times and an 8% increase in conversion rates. This enhancement not only streamlined the shopping experience but also contributed to higher customer satisfaction and sales.
By leveraging Algolia's advanced search technology, Darn Tough now offers a faster, more intuitive shopping experience, reinforcing their commitment to quality and customer service.
Real solutions. No guesswork. Just results.