Urban Tails

Urban Tails has been Transcona's independent pet store and grooming salon for seven years. Online, the business was split across an old Wix site and a separate Shopify store, and neither one looked or worked like the shop Winnipeg pet owners actually know.

We rebuilt everything as one Shopify store, designed around what makes Urban Tails worth choosing: products the team would feed their own pets, professional grooming, and free next-day delivery on qualifying Winnipeg orders.

The redesign was the visible half. Underneath it, we cleaned up a catalog of thousands of products so search and collections return what shoppers expect, brought grooming bookings onto the site, and set up a review flow that turns happy customers into public proof.

We also built their loyalty program, the Urban Tails Pack. Customers earn points every time they shop, when they refer a friend, and on their pet's birthday. It launched with the new site, so from day one there was a real reason to create an account instead of checking out as a guest.

Now that the site is live, the engagement has shifted to growth: on-page SEO plus a local search push, so when someone in Winnipeg looks for a pet store or a dog groomer, Urban Tails is the one they find.

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See it live: Visit Urban Tails

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Running your store on two platforms and getting the best of neither?
We consolidate, redesign, and build the custom pieces that make a store actually sell.

📩 Contact FireNet Designs to start yours.